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Viewpoint : marketing communications ethics
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Lee, Nick (2005) Viewpoint : marketing communications ethics. In: Pickton, David and Broderick, Amanda, (eds.) Integrated marketing communications. Harlow, England ; New York: Prentice Hall/Financial Times. ISBN 9780273676454
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Official URL: http://www.worldcat.org/oclc/54882037
| Item Type: | Book Item | ||||
|---|---|---|---|---|---|
| Divisions: | Faculty of Social Sciences > Warwick Business School > Marketing Group Faculty of Social Sciences > Warwick Business School |
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| Publisher: | Prentice Hall/Financial Times | ||||
| Place of Publication: | Harlow, England ; New York | ||||
| ISBN: | 9780273676454 | ||||
| Book Title: | Integrated marketing communications | ||||
| Editor: | Pickton, David and Broderick, Amanda | ||||
| Official Date: | 2005 | ||||
| Dates: |
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| Status: | Peer Reviewed | ||||
| Publication Status: | Published | ||||
| Access rights to Published version: | Restricted or Subscription Access |
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