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Stereotypes of Taiwanese salespeople at the service interface
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Lee, Nick, Beatson, Amanda and Lin, Yuh Jiin (2010) Stereotypes of Taiwanese salespeople at the service interface. International Journal of Services Technology and Management, 14 (2/3). doi:10.1504/IJSTM.2010.034329 ISSN 1460-6720.
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Official URL: http://dx.doi.org/10.1504/IJSTM.2010.034329
Abstract
Stereotypes of salespeople are common currency in US media outlets and research suggests that these stereotypes are uniformly negative. However, there is no reason to expect that stereotypes will be consistent across cultures. The present paper provides the first empirical examination of salesperson stereotypes in an Asian country, specifically Taiwan. Using accepted psychological methods, Taiwanese salesperson stereotypes are found to be twofold, with a negative stereotype being quite congruent with existing US stereotypes, but also a positive stereotype, which may be related to the specific culture of Taiwan.
Item Type: | Journal Article | ||||
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Divisions: | Faculty of Social Sciences > Warwick Business School > Marketing Group Faculty of Social Sciences > Warwick Business School |
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Journal or Publication Title: | International Journal of Services Technology and Management | ||||
Publisher: | Inderscience Publishers | ||||
ISSN: | 1460-6720 | ||||
Official Date: | 2010 | ||||
Dates: |
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Volume: | 14 | ||||
Number: | 2/3 | ||||
DOI: | 10.1504/IJSTM.2010.034329 | ||||
Status: | Peer Reviewed | ||||
Publication Status: | Published |
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