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What makes a good article? Generating an insightful manuscript
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Lee, Nick and Greenley, Gordon (2009) What makes a good article? Generating an insightful manuscript. European Journal of Marketing, 43 (5/6). pp. 577-582. doi:10.1108/03090560910946936
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Official URL: http://dx.doi.org/10.1108/03090560910946936
Abstract
Purpose:
– The purpose of this editorial is to provide guidance to EJM authors about the structure and presentation of manuscripts that are likely to be insightful and that will probably provide contributions to knowledge.
Design/methodology/approach:
– The approach is editorial advice based on the Editors' experience of receiving circa 500 manuscripts during their first year as Joint Editors of EJM, but which is also consistent with guidance in other leading journals.
Findings:
– Guidance is provided for authors when preparing and revising their manuscripts, which is also a basis for further discussion and exchange concerning the effectiveness of communicating research outcomes.
Research limitations/implications:
– The guidance is based on the views of the EJM Joint Editors, although it is consistent with other leading journals.
Practical implications:
– Hopefully, authors will find the guidance helpful, although the editors emphasise that it is guidance and not a strict prescription that must be obeyed.
Originality/value:
– Hopefully, the editorial provides more “food for thought” for authors.
Item Type: | Journal Item | ||||
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Divisions: | Faculty of Social Sciences > Warwick Business School > Marketing Group Faculty of Social Sciences > Warwick Business School |
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Journal or Publication Title: | European Journal of Marketing | ||||
Publisher: | Emerald Group Publishing Ltd. | ||||
ISSN: | 0309-0566 | ||||
Official Date: | 2009 | ||||
Dates: |
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Volume: | 43 | ||||
Number: | 5/6 | ||||
Page Range: | pp. 577-582 | ||||
DOI: | 10.1108/03090560910946936 | ||||
Status: | Peer Reviewed | ||||
Publication Status: | Published | ||||
Access rights to Published version: | Restricted or Subscription Access |
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