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Digital trust and peer-to-peer collaborative consumption platforms : a mediation analysis
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Mohlmann, Mareike (2016) Digital trust and peer-to-peer collaborative consumption platforms : a mediation analysis. Working Paper. New York: New York University Stern School of Business.
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WRAP-SSRN-id2813367-33-Mohlmann-2016.pdf - Published Version - Requires a PDF viewer. Download (1276Kb) | Preview |
Official URL: https://doi.org/10.2139/ssrn.2813367
Abstract
This paper investigates the nature of digital trust in the context of P2P collaborative consumption platforms. We have analyzed data from the website Trustpilot.com (N=5,606), survey data from users of the online sharing platform Airbnb (N=232), and data retrieved from an online experiment conducted among current non-users of a fictitious online sharing platform (N=462). The findings reveal that trust in P2P collaborative consumption platforms (Airbnb, Lyft, and Uber) is lower than trust in P2P exchange first generation platforms (Ebay), as well as large online retail services and non-P2P platforms (Walmart, Zappos, Amazon). Furthermore, we find that the three trust-building management measures: ‘reliable insurance cover’, ‘simultaneous reviews’, and a ‘large network: many offers worldwide’ had a positive effect on ‘trust in the platform provider’. The findings confirm the hierarchical nature of the two-fold trust construct, meaning that ‘trust in the platform provider’ has a positive effect on the ‘trust in peers’ sharing on this platform. A mediation analysis reveals that ‘trust in the platform’ fully mediates all statistically significant effects of trust-building measures on the ‘trust in peers’ variable.
| Item Type: | Working or Discussion Paper (Working Paper) | ||||
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| Divisions: | Faculty of Social Sciences > Warwick Business School > Information Systems & Management Faculty of Social Sciences > Warwick Business School |
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| Publisher: | New York University Stern School of Business | ||||
| Place of Publication: | New York | ||||
| Official Date: | 22 July 2016 | ||||
| Dates: |
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| Number of Pages: | 38 | ||||
| Institution: | University of Warwick | ||||
| Status: | Not Peer Reviewed | ||||
| Publication Status: | Published | ||||
| Access rights to Published version: | Open Access (Creative Commons) | ||||
| Date of first compliant deposit: | 26 July 2019 | ||||
| Date of first compliant Open Access: | 26 July 2019 | ||||
| Open Access Version: |
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