Boenigk, Silke and Möhlmann, M. (2016) A public sector marketing model to measure the social and environmental values of public strategies : an empirical study on a green public service. Journal of Nonprofit & Public Sector Marketing, 28 (2). pp. 85-104. doi:10.1080/10495142.2014.987036 ISSN 1049-5142.

Research output not available from this repository.

Request-a-Copy directly from author or use local Library Get it For Me service.

Request Changes to record.

Abstract

This article develops a public sector marketing model to measure the social and environmental values of public strategies. Applying partial least squares path modeling, the authors empirically test the model by conducting a quantitative survey (N = 603) among users of a green public service in the form of a public bike-sharing system. The findings reveal that users simultaneously perceive public outcomes on the social value and environmental value dimensions. The effect estimated on the perceived social value dimension of the green public service was slightly stronger than the effect on the environmental value dimension. Thus, users primarily perceive self-centered values, before considering values generated for the environment. The findings also show that engaging citizens now in the actual usage of green public services can foster green consumption intentions in the future.

Item Type:	Journal Article
Divisions:	Faculty of Social Sciences > Warwick Business School > Information Systems & Management Faculty of Social Sciences > Warwick Business School
Journal or Publication Title:	Journal of Nonprofit & Public Sector Marketing
Publisher:	Routledge
ISSN:	1049-5142
Official Date:	23 May 2016
Dates:	Date Event 23 May 2016 Available
Volume:	28
Number:	2
Page Range:	pp. 85-104
DOI:	10.1080/10495142.2014.987036
Status:	Peer Reviewed
Publication Status:	Published
Access rights to Published version:	Restricted or Subscription Access

Request changes or add full text files to a record

Repository staff actions (login required)

View Item