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Do personalisation and emotions affect the use of cancer-related websites?

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Hadzidedic Bazdarevic, Suncica and Cristea, Alexandra I. (2017) Do personalisation and emotions affect the use of cancer-related websites? Online Information Review, 41 (1). pp. 102-118. doi:10.1108/OIR-09-2015-0305 ISSN 1468-4527.

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Official URL: http://dx.doi.org/10.1108/OIR-09-2015-0305

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Abstract

Purpose:
The purpose of this paper is to explore the type of personalisation services satisfying the needs of cancer websites’ target users, and the influence of their emotional states on website usage intentions.

Design/methodology/approach:
Three data collection methods were employed. Survey questionnaires were distributed to online health users. Interviews with representatives of the cancer-affected population further explored emotions as stimuli for online cancer-related activities. Finally, availability of personalisation features was evaluated on existing health websites in Bosnia and Herzegovina and the UK.

Findings:
A clear preference emerged for personalisation on cancer-related websites. There are specific personalisation features the cancer-affected population desires. Interestingly, certain emotions were found to stimulate visits to health websites.

Research limitations/implications:
Fighting cancer implies constant support, including from cancer-related websites. It is thus vital to understand the required personalisation, stemming from target users’ actual needs, including the neglected user characteristics, as are emotions for cancer-affected people. This supports emotion-based personalisation.

Originality/value:
The paper focusses on the cancer-affected population, and developing a comprehensive understanding of their personalisation needs in online health services. It further shows which emotions influence intentions to use cancer websites. The three concepts combined have not yet been studied, to the best of the authors’ knowledge.

Item Type: Journal Article
Subjects: B Philosophy. Psychology. Religion > B Philosophy (General)
B Philosophy. Psychology. Religion > BF Psychology
R Medicine > R Medicine (General)
R Medicine > RC Internal medicine > RC0254 Neoplasms. Tumors. Oncology (including Cancer)
Divisions: Faculty of Science, Engineering and Medicine > Science > Computer Science
Library of Congress Subject Headings (LCSH): Cancer--Information services, Telecommunication in medicine., Cancer--Patients--Services for, Cancer--Patients--Computer network resources, Personalism, Emotions
Journal or Publication Title: Online Information Review
Publisher: Emerald Group Publishing Ltd.
ISSN: 1468-4527
Official Date: 2017
Dates:
DateEvent
2017Published
25 September 2016Accepted
Volume: 41
Number: 1
Page Range: pp. 102-118
DOI: 10.1108/OIR-09-2015-0305
Status: Peer Reviewed
Publication Status: Published
Access rights to Published version: Restricted or Subscription Access
Date of first compliant deposit: 26 September 2016
Date of first compliant Open Access: 22 May 2017

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