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Emerging market multinationals’ international equity-based entry mode strategies : review of theoretical foundations and future directions
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Surdu, Irina, Mellahi, Kamel and Glaister, Keith W. (2018) Emerging market multinationals’ international equity-based entry mode strategies : review of theoretical foundations and future directions. International Marketing Review, 35 (2). pp. 342-359. doi:10.1108/IMR-10-2015-0228
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Official URL: http://dx.doi.org/10.1108/IMR-10-2015-0228
Abstract
Purpose
The purpose of this paper is to examine the theories used to study the international equity-based entry mode strategies of emerging market multinationals (EMMs) and the contribution of these studies to extant literature.
Design/methodology/approach
The authors conducted a systematic review of the literature. A total of 73 articles were identified from key management, international business and international marketing journals published between 2000 and June 2015. Articles were analysed according to the theory(ies) used, thematic area, methodology, home/host countries studied and findings.
Findings
Despite the great interest around the topic of how the antecedents and outcomes of EMMs’ international entry mode strategies may challenge and amend existing theories, the findings that come out of this research mirror patterns observed in the entry mode literature in general. Whilst traditional perspectives such as internalisation theory and the OLI paradigm remain prevalent, a growing number of studies draw on institutional theory and combine multiple theoretical perspectives. Newer theories developed specifically to study EMMs (e.g., the springboard perspective) are used in only five studies and challenged to differentiate their theoretical underpinnings from extant literature. Overall, the theoretical contribution of EMM studies is simply a change in emphasis from the role of firm-specific factors towards the influence of home country institutions on entry mode strategies. The authors conclude that the literature has only made tweaks at the edge of theories with no significant changes to extant theorisations.
| Item Type: | Journal Article | ||||||
|---|---|---|---|---|---|---|---|
| Subjects: | H Social Sciences > HF Commerce | ||||||
| Divisions: | Faculty of Social Sciences > Warwick Business School | ||||||
| Library of Congress Subject Headings (LCSH): | Markets, Stocks, International business enterprises | ||||||
| Journal or Publication Title: | International Marketing Review | ||||||
| Publisher: | Emerald Group Publishing Limited | ||||||
| ISSN: | 0265-1335 | ||||||
| Official Date: | 9 April 2018 | ||||||
| Dates: |
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| Volume: | 35 | ||||||
| Number: | 2 | ||||||
| Page Range: | pp. 342-359 | ||||||
| DOI: | 10.1108/IMR-10-2015-0228 | ||||||
| Status: | Peer Reviewed | ||||||
| Publication Status: | Published | ||||||
| Access rights to Published version: | Restricted or Subscription Access | ||||||
| Related URLs: |
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