Green, Maxwell, Davies, Philip and Ng, Irene C. L. (2016) Two strands of servitization : a thematic analysis of traditional and customer co-created servitization and future research directions. Working Paper. Coventry: Warwick Manufacturing Group. WMG Service Systems Research Group Working Paper Series (04/16). (Unpublished)

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Abstract

Servitization literature has diverged in two directions; those adopting a goods-dominant logic and others a service-dominant logic. To understand where the two streams converge and diverge, this paper asks what the points of convergence and divergence are between the two approaches to servitization. While both streams of literature have dealt extensively with servitization, their conceptual underpinnings and use of key terms are fundamentally different, and have become confused within literature. This lack of clarity and understanding is counterproductive and presents a challenge to both research and practice. To address this issue, this paper reviews the extant literature to identify and understand the convergences and divergences within. More specifically, a two-tiered thematic analysis consisting of both semantic and latent theme analysis is employed. Our findings highlight five points of departure that this paper elaborates upon, giving examples of where both logics have been applied. They also propose conditions under which one logic may be more appropriate and finally, identify future research directions.

Item Type:	Working or Discussion Paper (Working Paper)
Subjects:	H Social Sciences > HB Economic Theory H Social Sciences > HD Industries. Land use. Labor Q Science > QA Mathematics > QA76 Electronic computers. Computer science. Computer software T Technology > TS Manufactures
Divisions:	Faculty of Science > WMG (Formerly the Warwick Manufacturing Group)
Library of Congress Subject Headings (LCSH):	Internet of things, Value, Service industries, Computer integrated manufacturing systems
Series Name:	WMG Service Systems Research Group Working Paper Series
Publisher:	Warwick Manufacturing Group
Place of Publication:	Coventry
ISSN:	2049-4297
Official Date:	November 2016
Dates:	Date Event November 2016 Published
Number:	04/16
Number of Pages:	26
Institution:	University of Warwick
Status:	Not Peer Reviewed
Publication Status:	Unpublished
Funder:	University of Warwick Chancellor's Scholarship, Engineering and Physical Sciences Research Council (EPSRC), BAE SYSTEMS (Firm)‏, Economic and Social Research Council (Great Britain) (ESRC)
Grant number:	ES/L000520/1(ESRC)
Related URLs:	Related item in WRAP
URI:	http://wrap.warwick.ac.uk/id/eprint/83733

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