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The role of marketing in the design and innovation of future products in the connected digital economy
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Ng, Irene C. L. and Wakenshaw, Susan Y. L. (2014) The role of marketing in the design and innovation of future products in the connected digital economy. In: The 13th international research conference in service management, La Londe les Maures, France , 27-30 May 2014
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Item Type: | Conference Item (Paper) | ||||
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Divisions: | Faculty of Science, Engineering and Medicine > Engineering > WMG (Formerly the Warwick Manufacturing Group) | ||||
Official Date: | 2014 | ||||
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Status: | Peer Reviewed | ||||
Conference Paper Type: | Paper | ||||
Title of Event: | The 13th international research conference in service management | ||||
Type of Event: | Conference | ||||
Location of Event: | La Londe les Maures, France | ||||
Date(s) of Event: | 27-30 May 2014 | ||||
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