Ng, Irene C. L. and Wakenshaw, Susan Y. L. (2017) The Internet-of-Things : review and research directions. International Journal of Research in Marketing, 34 (1). pp. 3-21. doi:10.1016/j.ijresmar.2016.11.003

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Abstract

This paper presents a review of the Internet-of-Things (IoT) through four conceptualizations: IoT as liquification and density of information of resources; IoT as digital materiality; IoT as assemblage or service system; and IoT as modules, transactions, and service. From the conceptualizations, we provide a definition of IoT and present its implications and impact on future research in Marketing that interfaces with information systems, design and innovation, data science and cybersecurity, as well as organizational studies and economics. By integrating the implications of IoT with extant literature, we then propose a set of priorities for future research in this area.

Highlights
● Consumer experiences with physical products will be highly visible in an era of IoT.
● Physical products are evolving into connected and dynamically reconfigurable service platforms that are socio-cyber-physical.
● Information is leaking out and liquifying everywhere and data is ubiquitous.
● Consumers personal data allow for personalization of the offering but could result in consumer vulnerabilities.
● Shifting boundaries due to information flows in an era of IoT will transform markets and exchanges.

Item Type:	Journal Article
Subjects:	H Social Sciences > HF Commerce T Technology > TK Electrical engineering. Electronics Nuclear engineering
Divisions:	Faculty of Science > WMG (Formerly the Warwick Manufacturing Group)
Library of Congress Subject Headings (LCSH):	Internet of things, Internet -- Economic aspects , Electronic commerce
Journal or Publication Title:	International Journal of Research in Marketing
Publisher:	Elsevier
ISSN:	0167-8116
Official Date:	March 2017
Dates:	Date Event March 2017 Published 8 December 2016 Available 21 November 2016 Accepted 27 October 2016 Submitted
Date of first compliant deposit:	22 December 2016
Volume:	34
Number:	1
Page Range:	pp. 3-21
DOI:	10.1016/j.ijresmar.2016.11.003
Status:	Peer Reviewed
Publication Status:	Published
Access rights to Published version:	Restricted or Subscription Access
Funder:	Research Councils UK (RCUK), Engineering and Physical Sciences Research Council (EPSRC), British Academy (BA)
Grant number:	EP/K039911/1, EP/L023911/1, EP/K003542/1, EP/L023911/1

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