Customer evaluation of application services provisioning in five vertical sectors
UNSPECIFIED. (2004) Customer evaluation of application services provisioning in five vertical sectors. JOURNAL OF INFORMATION TECHNOLOGY, 19 (1). pp. 39-58. ISSN 0268-3962Full text not available from this repository.
Official URL: http://dx.doi.org/10.1057/palgrave.jit.2000006
How value is created for the customer from e-business is a topic of much concern in academic and practitioner circles. In the light of the dot.com downturn, numerous e-business firms ceased to exist. This paper reports the findings from an ongoing research study on the development and decline of the application service provider (ASP) industry. Having witnessed the decline of the first wave of ASPs, with many failing to convince small and medium businesses (SMBs) of the value of adopting an ASP solution, the second wave calls for a more rigorous approach that clearly identifies the key performance areas and indicators of the ASP business model. Applying the constructs of strategic positioning, product/service portfolio, and value proposition, this paper represents the findings from 215 responses to a questionnaire survey on how potential and existing ASP customers evaluate the benefits and risks of ASP. The findings suggest that, if the ASP model is to succeed, vendors will need to carefully identify customer requirements and avoid the pitfalls that beset the first wave of the ASP model, which was largely based upon a technology push strategy.
|Item Type:||Journal Article|
|Subjects:||Q Science > QA Mathematics > QA76 Electronic computers. Computer science. Computer software
Z Bibliography. Library Science. Information Resources > Z665 Library Science. Information Science
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
|Journal or Publication Title:||JOURNAL OF INFORMATION TECHNOLOGY|
|Publisher:||PALGRAVE PUBLISHERS LTD|
|Official Date:||March 2004|
|Number of Pages:||20|
|Page Range:||pp. 39-58|
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