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Co-creation in service assemblages for service innovation : an empirical investigation
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Ma, Xiao, Wakenshaw, Susan Y. L., Issa, Ahmad and Bal, Jay (2017) Co-creation in service assemblages for service innovation : an empirical investigation. Working Paper. Coventry: Warwick Manufacturing Group. WMG Service Systems Research Group Working Paper Series (01/17). (Unpublished)
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Official URL: http://www2.warwick.ac.uk/fac/sci/wmg/research/bus...
Abstract
Co-creation could enhance service innovation (Perks, Gruber, and Edvardsson, 2012). Despite the research conducted on co-creation, the issue concerning how actors could form service system with high density still needs to be addressed (Michel, Vargo and Lusch, 2008). We conceptualized service system as an assemblage and investigated emergence and dynamic process of assemble and dissemble of service assemblages by drawing on theories of co-creation, affordance, task network and modularity and the notion of assemblage (Delanda, 2006). We developed a framework and empirically examined how to map the competences required for actors in a task network and how capacities could be optimally (re)configured as assemblages (clusters) for value co-creation. We demonstrated that the framework developed could be applied to formation, reformation of service assemblages for design of service offerings enabling optimal value co-creation.
Item Type: | Working or Discussion Paper (Working Paper) | ||||
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Subjects: | H Social Sciences > HF Commerce R Medicine > R Medicine (General) T Technology > T Technology (General) |
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Divisions: | Faculty of Science, Engineering and Medicine > Engineering > WMG (Formerly the Warwick Manufacturing Group) | ||||
Library of Congress Subject Headings (LCSH): | Business logistics, Distributors (Commerce), Consumers, Medical care , Hospital patients -- Classification | ||||
Series Name: | WMG Service Systems Research Group Working Paper Series | ||||
Publisher: | Warwick Manufacturing Group | ||||
Place of Publication: | Coventry | ||||
ISSN: | 2049-4297 | ||||
Official Date: | January 2017 | ||||
Dates: |
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Number: | 01/17 | ||||
Institution: | University of Warwick | ||||
Status: | Not Peer Reviewed | ||||
Publication Status: | Unpublished | ||||
Access rights to Published version: | Open Access (Creative Commons) |
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