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Commercialization strategy and internationalization outcomes in technology-based new ventures

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Symeonidou, Noni, Bruneel, J. and Autio, E. (2017) Commercialization strategy and internationalization outcomes in technology-based new ventures. Journal of Business Venturing, 32 (3). pp. 302-317. doi:10.1016/j.jbusvent.2017.02.004

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Official URL: http://dx.doi.org/10.1016/j.jbusvent.2017.02.004

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Abstract

We investigate effects of intellectual property (IP)-based, product-based and hybrid (both product and IP) commercialization strategies on internationalization propensity and intensity in technology-based new ventures. Using the Kauffman Firm Survey, after correcting for endogeneity, we find that new ventures adopting a product-based commercialization strategy are less likely to internationalize than those with hybrid or IP-based strategies. In addition, new ventures using IP-based commercialization strategies exhibit higher international intensity after foreign market entry than those with hybrid and product-based strategies. These findings provide novel insights into the dependence on external resources associated with different types of commercialization strategy.

Item Type: Journal Article
Subjects: H Social Sciences > HD Industries. Land use. Labor
Divisions: Faculty of Social Sciences > Warwick Business School > Entrepreneurship, Innovation & Management
Faculty of Social Sciences > Warwick Business School
Library of Congress Subject Headings (LCSH): International business enterprises, New business enterprises -- Marketing, New business enterprises -- Management, High technology industries -- Marketing, Intellectual property
Journal or Publication Title: Journal of Business Venturing
Publisher: Elsevier BV
ISSN: 0883-9026
Official Date: May 2017
Dates:
DateEvent
May 2017Published
28 February 2017Available
15 February 2017Accepted
6 January 2017Modified
Date of first compliant deposit: 18 January 2017
Volume: 32
Number: 3
Page Range: pp. 302-317
DOI: 10.1016/j.jbusvent.2017.02.004
Status: Peer Reviewed
Publication Status: Published
Access rights to Published version: Restricted or Subscription Access

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