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Commercialization strategy and internationalization outcomes in technology-based new ventures
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Symeonidou, Noni, Bruneel, J. and Autio, E. (2017) Commercialization strategy and internationalization outcomes in technology-based new ventures. Journal of Business Venturing, 32 (3). pp. 302-317. doi:10.1016/j.jbusvent.2017.02.004
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Official URL: http://dx.doi.org/10.1016/j.jbusvent.2017.02.004
Abstract
We investigate effects of intellectual property (IP)-based, product-based and hybrid (both product and IP) commercialization strategies on internationalization propensity and intensity in technology-based new ventures. Using the Kauffman Firm Survey, after correcting for endogeneity, we find that new ventures adopting a product-based commercialization strategy are less likely to internationalize than those with hybrid or IP-based strategies. In addition, new ventures using IP-based commercialization strategies exhibit higher international intensity after foreign market entry than those with hybrid and product-based strategies. These findings provide novel insights into the dependence on external resources associated with different types of commercialization strategy.
| Item Type: | Journal Article | ||||||||||
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| Subjects: | H Social Sciences > HD Industries. Land use. Labor | ||||||||||
| Divisions: | Faculty of Social Sciences > Warwick Business School > Entrepreneurship, Innovation & Management Faculty of Social Sciences > Warwick Business School |
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| Library of Congress Subject Headings (LCSH): | International business enterprises, New business enterprises -- Marketing, New business enterprises -- Management, High technology industries -- Marketing, Intellectual property | ||||||||||
| Journal or Publication Title: | Journal of Business Venturing | ||||||||||
| Publisher: | Elsevier BV | ||||||||||
| ISSN: | 0883-9026 | ||||||||||
| Official Date: | May 2017 | ||||||||||
| Dates: |
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| Date of first compliant deposit: | 18 January 2017 | ||||||||||
| Volume: | 32 | ||||||||||
| Number: | 3 | ||||||||||
| Page Range: | pp. 302-317 | ||||||||||
| DOI: | 10.1016/j.jbusvent.2017.02.004 | ||||||||||
| Status: | Peer Reviewed | ||||||||||
| Publication Status: | Published | ||||||||||
| Access rights to Published version: | Restricted or Subscription Access |
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