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Empathy, social media and directed altruistic living donation
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Moorlock, Greg and Draper, Heather (2018) Empathy, social media and directed altruistic living donation. Bioethics, 32 (5). pp. 289-297. doi:10.1111/bioe.12438 ISSN 0269-9702.
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Official URL: http://doi.org/10.1111/bioe.12438
Abstract
In this paper we explore some of the ethical dimensions of using social media to increase the number of living kidney donors. Social media provides a platform for changing non-identifiable ‘statistical victims’ into ‘real people’ with whom we can identify and feel empathy: the so-called ‘identifiable victim effect’, which prompts charitable action. We examine three approaches to promoting kidney donation using social media which could take advantages of the identifiable victim effect: i) institutionally organised campaigns based on historical cases aimed at promoting non-directed altruistic donation; ii) personal-case based campaigns organised by individuals aimed at promoting themselves/or someone with whom they are in a relationship as a recipient of directed donation; iii) institutionally organised personal-case based campaigns aimed at promoting specific recipients for directed donation. We will highlight the key ethical issues raised by these approaches, and will argue that the third option, despite raising ethical concerns, is preferable to the other two.
| Item Type: | Journal Article | |||||||||||||||
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| Subjects: | R Medicine > RD Surgery | |||||||||||||||
| Divisions: | Faculty of Science, Engineering and Medicine > Medicine > Warwick Medical School > Health Sciences Faculty of Science, Engineering and Medicine > Medicine > Warwick Medical School > Health Sciences > Social Science & Systems in Health (SSSH) Faculty of Science, Engineering and Medicine > Medicine > Warwick Medical School |
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| Library of Congress Subject Headings (LCSH): | Donation of organs, tissues, etc. -- Moral and ethical aspects, Social media, Kidneys -- Transplantation | |||||||||||||||
| Journal or Publication Title: | Bioethics | |||||||||||||||
| Publisher: | Wiley-Blackwell Publishing Ltd. | |||||||||||||||
| ISSN: | 0269-9702 | |||||||||||||||
| Official Date: | June 2018 | |||||||||||||||
| Dates: |
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| Volume: | 32 | |||||||||||||||
| Number: | 5 | |||||||||||||||
| Page Range: | pp. 289-297 | |||||||||||||||
| DOI: | 10.1111/bioe.12438 | |||||||||||||||
| Status: | Peer Reviewed | |||||||||||||||
| Publication Status: | Published | |||||||||||||||
| Access rights to Published version: | Open Access (Creative Commons) | |||||||||||||||
| Date of first compliant deposit: | 9 February 2018 | |||||||||||||||
| Date of first compliant Open Access: | 15 March 2018 | |||||||||||||||
| RIOXX Funder/Project Grant: |
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