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Value creation from big data : looking inside the black box
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Zeng, Jing and Glaister, Keith W. (2017) Value creation from big data : looking inside the black box. Strategic Organization, 16 (2). pp. 105-140. doi:10.1177/1476127017697510 ISSN 1476-1270.
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Official URL: https://doi.org/10.1177/1476127017697510
Abstract
The advent of big data is fundamentally changing the business landscape. We open the “black box” of the firm to explore how firms transform big data in order to create value and why firms differ in their abilities to create value from big data. Grounded in detailed evidence from China, the world’s largest digital market, where many firms actively engage in value creation activities from big data, we identify several novel features. We find that it is not the data itself, or individual data scientists, that generate value creation opportunities. Rather, value creation occurs through the process of data management, where managers are able to democratize, contextualize, experiment, and execute data insights in a timely manner. We add richness to current theory by developing a conceptual framework of value creation from big data. We also identify avenues for future research and implications for practicing managers.
| Item Type: | Journal Article | ||||||||
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| Subjects: | H Social Sciences > HD Industries. Land use. Labor Q Science > QA Mathematics > QA76 Electronic computers. Computer science. Computer software |
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| Divisions: | Faculty of Social Sciences > Warwick Business School > Strategy & International Business Faculty of Social Sciences > Warwick Business School |
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| Library of Congress Subject Headings (LCSH): | Business planning -- China, Big data -- Industrial applications -- China | ||||||||
| Journal or Publication Title: | Strategic Organization | ||||||||
| Publisher: | Sage Publications Ltd | ||||||||
| ISSN: | 1476-1270 | ||||||||
| Official Date: | 1 May 2017 | ||||||||
| Dates: |
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| Volume: | 16 | ||||||||
| Number: | 2 | ||||||||
| Page Range: | pp. 105-140 | ||||||||
| DOI: | 10.1177/1476127017697510 | ||||||||
| Status: | Peer Reviewed | ||||||||
| Publication Status: | Published | ||||||||
| Access rights to Published version: | Open Access (Creative Commons) | ||||||||
| Date of first compliant deposit: | 16 February 2017 | ||||||||
| Date of first compliant Open Access: | 31 July 2017 | ||||||||
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