Patriotta, Gerardo and Hirsch, Paul M. (2016) Mainstreaming innovation in art worlds : cooperative links, conventions and amphibious artists. Organization Studies, 37 (6). pp. 867-887. doi:10.1177/0170840615622062 ISSN 0170-8406.

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Abstract

We extend Becker’s conception of art worlds to articulate the boundaries which enable and constrain innovation in art. Synthesizing network and institutional approaches to art innovation, we argue that new conventions develop through a cooperative process involving mainstreamers, mavericks, outsiders, and novices – whose interactions produce novel ways of linking artists to those who consume their products. We emphasize the role of amphibious artists in bridging mainstream and maverick social types, thereby reducing the distance between ‘outside’ and ‘inside’, and crossing the more permeable boundaries separating them. We illustrate the framework with a case of innovation in the film art world: the mainstreaming of American independent cinema.

Item Type:	Journal Article
Divisions:	Faculty of Social Sciences > Warwick Business School > Strategy & International Business Faculty of Social Sciences > Warwick Business School
Journal or Publication Title:	Organization Studies
Publisher:	Sage Publications Ltd.
ISSN:	0170-8406
Official Date:	1 June 2016
Dates:	Date Event 1 June 2016 Published 5 February 2016 Available 2015 Accepted
Volume:	37
Number:	6
Page Range:	pp. 867-887
DOI:	10.1177/0170840615622062
Status:	Peer Reviewed
Publication Status:	Published
Access rights to Published version:	Restricted or Subscription Access

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