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Nudging workers to make healthier food choices
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Dimitrov, Y. and Vlaev, Ivo (2016) Nudging workers to make healthier food choices. European Work and Organizational Psychology in Practice (8). pp. 5-12.
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Abstract
This article describes a nudging-type behaviour change intervention as part of an organization’s global initiative promoting healthier life-style and eating habits for employees. Consumption was influenced by re-arranging food in the canteen so that healthier foods were more visible and accessible; activating mental representations associated with eating. Outcomes showed increased consumption of nuts and fruit during the intervention revealing the usefulness of behavioural science in assistance of corporate policies. This is one the first reports of the effects of a nudging–type intervention in an organizational setting.
Item Type: | Journal Article | ||||
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Divisions: | Faculty of Social Sciences > Warwick Business School > Behavioural Science Faculty of Social Sciences > Warwick Business School |
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Journal or Publication Title: | European Work and Organizational Psychology in Practice | ||||
Publisher: | EAWOP | ||||
Official Date: | 2016 | ||||
Dates: |
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Number: | 8 | ||||
Page Range: | pp. 5-12 | ||||
Status: | Peer Reviewed | ||||
Publication Status: | Published | ||||
Access rights to Published version: | Open Access (Creative Commons) | ||||
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