Skip to content Skip to navigation
University of Warwick
  • Study
  • |
  • Research
  • |
  • Business
  • |
  • Alumni
  • |
  • News
  • |
  • About

University of Warwick
Publications service & WRAP

Highlight your research

  • WRAP
    • Home
    • Search WRAP
    • Browse by Warwick Author
    • Browse WRAP by Year
    • Browse WRAP by Subject
    • Browse WRAP by Department
    • Browse WRAP by Funder
    • Browse Theses by Department
  • Publications Service
    • Home
    • Search Publications Service
    • Browse by Warwick Author
    • Browse Publications service by Year
    • Browse Publications service by Subject
    • Browse Publications service by Department
    • Browse Publications service by Funder
  • Help & Advice
University of Warwick

The Library

  • Login
  • Admin

The effect of consumer ratings and attentional allocation on product valuations

Tools
- Tools
+ Tools

Ashby, N. J. S., Glöckner, A. and Walasek, Lukasz (2015) The effect of consumer ratings and attentional allocation on product valuations. Judgment and Decision Making, 10 (12). pp. 172-184. ISSN 1930-2975.

[img]
Preview
PDF
WRAP-effect-consumer-ratings-allocation-product-Walasek-2015.pdf - Published Version - Requires a PDF viewer.
Available under License Creative Commons Attribution.

Download (607Kb) | Preview
Official URL: http://journal.sjdm.org/14/141001/jdm141001.html

Request Changes to record.

Abstract

Online marketplaces allow consumers to leave reviews about the products they purchase, which are visible to potential customers and competitors. While the impact of reviews on valuations of worth and purchasing decisions has been intensively studied, little is known about how the reviews themselves are attended to, and the relation between attention and valuations. In three studies we use eye-tracking methodologies to investigate attention in subjective monetary valuations of consumer goods. We find that, when evaluating consumer goods, individuals’ attention to ratings are related to their frequencies, attention to positive or negative information is related to subjective valuations, and that perspective (owner vs. non-owner) influences the type of information attended to. These findings extend previous research regarding the valuations of risky prospects as implemented in abstract monetary gambles and suggest that similar cognitive processes might underlie both types of tasks.

Item Type: Journal Article
Subjects: H Social Sciences > HF Commerce
Divisions: Faculty of Science, Engineering and Medicine > Science > Statistics
Library of Congress Subject Headings (LCSH): Consumer goods -- Reveiws -- Evaluation -- Testing
Journal or Publication Title: Judgment and Decision Making
Publisher: Society for Judgment and Decision Making
ISSN: 1930-2975
Official Date: March 2015
Dates:
DateEvent
March 2015Published
14 March 2015Accepted
Volume: 10
Number: 12
Page Range: pp. 172-184
Status: Peer Reviewed
Publication Status: Published
Date of first compliant deposit: 2 August 2017
Date of first compliant Open Access: 2 August 2017
Funder: Leverhulme Trust (LT)
Grant number: RP2012–V–022

Request changes or add full text files to a record

Repository staff actions (login required)

View Item View Item

Downloads

Downloads per month over past year

View more statistics

twitter

Email us: wrap@warwick.ac.uk
Contact Details
About Us