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The circle of life : rhetoric of identification in Steve Jobs' Stanford speech
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Heracleous, Loizos Th. and Klaering, Laura Alexa (2017) The circle of life : rhetoric of identification in Steve Jobs' Stanford speech. Journal of Business Research, 79 . pp. 31-40. doi:10.1016/j.jbusres.2017.05.011 ISSN 0148-2963.
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Official URL: http://dx.doi.org/10.1016/j.jbusres.2017.05.011
Abstract
We sought to understand from a rhetorical perspective the sources of the runaway popularity of Steve Jobs' Stanford commencement speech. Our analysis shows the rhetorical sophistication of this speech in terms of mutually reinforcing use of established dynamics, canons, and devices of rhetoric. We find however that these aspects of classical rhetoric are imbued with and reinforced by Burkeian identification processes that permeate the speech. We contend that an important aspect of leaders' rhetorical competence, and an enabler for constructing evocative, impactful rhetoric is the skillful employment of processes of identification.
| Item Type: | Journal Article | ||||||||
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| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management P Language and Literature > P Philology. Linguistics |
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| Divisions: | Faculty of Social Sciences > Warwick Business School > Strategy & International Business Faculty of Social Sciences > Warwick Business School |
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| Library of Congress Subject Headings (LCSH): | Rhetoric, Jobs, Steve, 1955-2011, Communication in management, Identification (Psychology), Leadership | ||||||||
| Journal or Publication Title: | Journal of Business Research | ||||||||
| Publisher: | Elsevier Inc. | ||||||||
| ISSN: | 0148-2963 | ||||||||
| Official Date: | October 2017 | ||||||||
| Dates: |
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| Volume: | 79 | ||||||||
| Page Range: | pp. 31-40 | ||||||||
| DOI: | 10.1016/j.jbusres.2017.05.011 | ||||||||
| Status: | Peer Reviewed | ||||||||
| Publication Status: | Published | ||||||||
| Access rights to Published version: | Restricted or Subscription Access | ||||||||
| Date of first compliant deposit: | 18 August 2017 | ||||||||
| Date of first compliant Open Access: | 29 November 2018 |
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