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Strategy and virtue : developing strategy-as-practice through virtue ethics

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Tsoukas, Haridimos (2018) Strategy and virtue : developing strategy-as-practice through virtue ethics. Strategic Organization, 16 (3). pp. 323-351. doi:10.1177/1476127017733142

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Official URL: https://doi.org/10.1177/1476127017733142

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Abstract

Strategy-as-practice research has usefully built on earlier strategy process research by taking into account the social embeddedness of strategy making. While such an approach has generated valuable insights, it has curiously left unexplored the moral dimension of practice. In this paper, we show how the potential of strategy-as-practice research may be more fully realized if the moral dimension of practice is conceptualized through virtue ethics (especially MacIntyre’s version). Specifically, we first reconceptualize, through virtue ethics, the three main concepts of strategy-as-practice – practice, praxis, and practitioners –, underscoring the inherently moral constitution of actions undertaken in strategy-related work. Moreover, we suggest that strategic management is viewed as a particular kind of practice (what we call “competitive institutional practice”), charged with “values articulation work” and “balancing work”. While the former articulates a good purpose for the organization, the latter seeks to care for both excellence and success through balancing “capabilities development work” with “differentiation work”. Illustrations are provided to support this argument and several suggestions for further research are offered.

Item Type: Journal Article
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Faculty of Social Sciences > Warwick Business School
Library of Congress Subject Headings (LCSH): Strategic planning -- Moral and ethical aspects, Strategic planning -- Social aspects, Virtue
Journal or Publication Title: Strategic Organization
Publisher: Sage Publications Ltd
ISSN: 1476-1270
Official Date: 1 August 2018
Dates:
DateEvent
1 August 2018Published
24 September 2017Available
1 September 2017Accepted
Volume: 16
Number: 3
Number of Pages: 53
Page Range: pp. 323-351
DOI: 10.1177/1476127017733142
Status: Peer Reviewed
Publication Status: Published
Access rights to Published version: Restricted or Subscription Access

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