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Consumer behavior in subpopulations
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Wang, Qing and Narain, Naina (2017) Consumer behavior in subpopulations. In: UNSPECIFIED pp. 459-473. ISBN 9783319505305.
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Official URL: http://www.springer.com/gp/book/9783319505282#abou...
| Item Type: | Conference Item (UNSPECIFIED) | ||||
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| Divisions: | Faculty of Social Sciences > Warwick Business School > Marketing Group Faculty of Social Sciences > Warwick Business School |
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| Publisher: | Springer New York LLC | ||||
| ISBN: | 9783319505305 | ||||
| Book Title: | Consumer Perception of Product Risks and Benefits | ||||
| Editor: | Emilien, Rolf and Weitkunat, Gerard and Lüdicke, Frank | ||||
| Official Date: | 14 March 2017 | ||||
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| Page Range: | pp. 459-473 | ||||
| Status: | Peer Reviewed | ||||
| Publication Status: | Published |
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