Strategic development and SWOT analysis at the University of Warwick
UNSPECIFIED. (2004) Strategic development and SWOT analysis at the University of Warwick. EUROPEAN JOURNAL OF OPERATIONAL RESEARCH, 152 (3). pp. 631-640. ISSN 0377-2217Full text not available from this repository.
Official URL: http://dx.doi.org/10.1016/S0377-2217(03)00062-6
SWOT analysis is an established method for assisting the formulation of strategy. An application to strategy formulation and its incorporation into the strategic development process at the University of Warwick is described. The application links SWOT analysis to resource-based planning, illustrates it as an iterative rather than a linear process and embeds it within the overall planning process. Lessons are drawn both for the University and for the strategy formulation process itself. (C) 2003 Elsevier B.V. All rights reserved.
|Item Type:||Journal Article|
|Subjects:||H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management|
|Journal or Publication Title:||EUROPEAN JOURNAL OF OPERATIONAL RESEARCH|
|Publisher:||ELSEVIER SCIENCE BV|
|Date:||1 February 2004|
|Number of Pages:||10|
|Page Range:||pp. 631-640|
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