UNSPECIFIED (2004) Strategic development and SWOT analysis at the University of Warwick. EUROPEAN JOURNAL OF OPERATIONAL RESEARCH, 152 (3). pp. 631-640. ISSN 0377-2217

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Abstract

SWOT analysis is an established method for assisting the formulation of strategy. An application to strategy formulation and its incorporation into the strategic development process at the University of Warwick is described. The application links SWOT analysis to resource-based planning, illustrates it as an iterative rather than a linear process and embeds it within the overall planning process. Lessons are drawn both for the University and for the strategy formulation process itself. (C) 2003 Elsevier B.V. All rights reserved.

Item Type:	Journal Article
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Journal or Publication Title:	EUROPEAN JOURNAL OF OPERATIONAL RESEARCH
Publisher:	ELSEVIER SCIENCE BV
ISSN:	0377-2217
Date:	1 February 2004
Volume:	152
Number:	3
Number of Pages:	10
Page Range:	pp. 631-640
Publication Status:	Published
URI:	http://wrap.warwick.ac.uk/id/eprint/9194

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