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Do pay-TV subscribers and non-subscribers have different free-to-air TV viewing patterns?

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UNSPECIFIED (2003) Do pay-TV subscribers and non-subscribers have different free-to-air TV viewing patterns? APPLIED ECONOMICS, 35 (12). pp. 1379-1385. doi:10.1080/0003684032000125042

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Official URL: http://dx.doi.org/10.1080/0003684032000125042

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Abstract

An empirical analysis of the terrestrial television viewing patterns of subscribers and non-subscribers to pay-TV channels is presented. A logit discrete choice model is estimated using data on audience size and composition and dummy variables identifying programme types, over three two-week periods in 1996 and 1997. Although there are variations between the terrestrial TV viewing patterns of pay-TV subscribers and non-subscribers, such variations are not statistically significant. This suggests that factors other than differences in tastes may play a role in the decision to subscribe.

Item Type: Journal Article
Subjects: H Social Sciences > HC Economic History and Conditions
Journal or Publication Title: APPLIED ECONOMICS
Publisher: ROUTLEDGE TAYLOR & FRANCIS LTD
ISSN: 0003-6846
Official Date: 12 August 2003
Dates:
DateEvent
12 August 2003UNSPECIFIED
Volume: 35
Number: 12
Number of Pages: 7
Page Range: pp. 1379-1385
DOI: 10.1080/0003684032000125042
Publication Status: Published

Data sourced from Thomson Reuters' Web of Knowledge

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