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Do pay-TV subscribers and non-subscribers have different free-to-air TV viewing patterns?
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UNSPECIFIED. (2003) Do pay-TV subscribers and non-subscribers have different free-to-air TV viewing patterns? APPLIED ECONOMICS, 35 (12). pp. 1379-1385. ISSN 0003-6846
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Official URL: http://dx.doi.org/10.1080/0003684032000125042
Abstract
An empirical analysis of the terrestrial television viewing patterns of subscribers and non-subscribers to pay-TV channels is presented. A logit discrete choice model is estimated using data on audience size and composition and dummy variables identifying programme types, over three two-week periods in 1996 and 1997. Although there are variations between the terrestrial TV viewing patterns of pay-TV subscribers and non-subscribers, such variations are not statistically significant. This suggests that factors other than differences in tastes may play a role in the decision to subscribe.
| Item Type: | Journal Article |
|---|---|
| Subjects: | H Social Sciences > HC Economic History and Conditions |
| Journal or Publication Title: | APPLIED ECONOMICS |
| Publisher: | ROUTLEDGE TAYLOR & FRANCIS LTD |
| ISSN: | 0003-6846 |
| Date: | 12 August 2003 |
| Volume: | 35 |
| Number: | 12 |
| Number of Pages: | 7 |
| Page Range: | pp. 1379-1385 |
| Identification Number: | 10.1080/0003684032000125042 |
| Publication Status: | Published |
| URI: | http://wrap.warwick.ac.uk/id/eprint/9337 |
Data sourced from Thomson Reuters' Web of Knowledge
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