UNSPECIFIED. (2003) Do pay-TV subscribers and non-subscribers have different free-to-air TV viewing patterns? APPLIED ECONOMICS, 35 (12). pp. 1379-1385. ISSN 0003-6846

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Abstract

An empirical analysis of the terrestrial television viewing patterns of subscribers and non-subscribers to pay-TV channels is presented. A logit discrete choice model is estimated using data on audience size and composition and dummy variables identifying programme types, over three two-week periods in 1996 and 1997. Although there are variations between the terrestrial TV viewing patterns of pay-TV subscribers and non-subscribers, such variations are not statistically significant. This suggests that factors other than differences in tastes may play a role in the decision to subscribe.

Item Type:	Journal Article
Subjects:	H Social Sciences > HC Economic History and Conditions
Journal or Publication Title:	APPLIED ECONOMICS
Publisher:	ROUTLEDGE TAYLOR & FRANCIS LTD
ISSN:	0003-6846
Official Date:	12 August 2003
Volume:	35
Number:	12
Number of Pages:	7
Page Range:	pp. 1379-1385
Identification Number:	10.1080/0003684032000125042
Publication Status:	Published
URI:	http://wrap.warwick.ac.uk/id/eprint/9337

Data sourced from Thomson Reuters' Web of Knowledge

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