Do pay-TV subscribers and non-subscribers have different free-to-air TV viewing patterns?
UNSPECIFIED. (2003) Do pay-TV subscribers and non-subscribers have different free-to-air TV viewing patterns? APPLIED ECONOMICS, 35 (12). pp. 1379-1385. ISSN 0003-6846Full text not available from this repository.
Official URL: http://dx.doi.org/10.1080/0003684032000125042
An empirical analysis of the terrestrial television viewing patterns of subscribers and non-subscribers to pay-TV channels is presented. A logit discrete choice model is estimated using data on audience size and composition and dummy variables identifying programme types, over three two-week periods in 1996 and 1997. Although there are variations between the terrestrial TV viewing patterns of pay-TV subscribers and non-subscribers, such variations are not statistically significant. This suggests that factors other than differences in tastes may play a role in the decision to subscribe.
|Item Type:||Journal Article|
|Subjects:||H Social Sciences > HC Economic History and Conditions|
|Journal or Publication Title:||APPLIED ECONOMICS|
|Publisher:||ROUTLEDGE TAYLOR & FRANCIS LTD|
|Official Date:||12 August 2003|
|Number of Pages:||7|
|Page Range:||pp. 1379-1385|
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