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Red Queen competitive imitation in the U.K. mobile phone industry
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Giachetti, Claudio, Lampel, Joseph and Li Pira, Stefano (2017) Red Queen competitive imitation in the U.K. mobile phone industry. Academy of Management Journal, 60 (5). pp. 1882-1914. doi:10.5465/amj.2015.0295 ISSN 0001-4273.
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Official URL: http://dx.doi.org/10.5465/amj.2015.0295
Abstract
This paper uses Red Queen competition theory to examine competitive imitation. We conceptualize imitative actions by a focal firm and its rivals along two dimensions: imitation scope, which describes the extent to which a firm imitates a wide range (as opposed to a narrow range) of new product technologies introduced by rivals; and imitation speed, namely the pace at which it imitates these technologies. We argue that focal firm imitation scope and imitation speed drive performance, as well as imitation scope and speed decisions by rivals, which in turn influence focal firm performance. We also argue that the impact of this self-reinforcing Red Queen process on firms’ actions and performance is contingent on levels of product technology heterogeneity—defined as the extent to which the industry has multiple designs, resulting in product variety. We test our hypotheses using imitative actions by mobile phone vendors and their sales performance in the U.K. from 1997 to 2008.
Item Type: | Journal Article | ||||||||
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Subjects: | H Social Sciences > HE Transportation and Communications | ||||||||
Divisions: | Faculty of Social Sciences > Warwick Business School > Strategy & International Business Faculty of Social Sciences > Warwick Business School |
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Library of Congress Subject Headings (LCSH): | Cell phone services industry -- Great Britain, Competition | ||||||||
Journal or Publication Title: | Academy of Management Journal | ||||||||
Publisher: | Academy of Management | ||||||||
ISSN: | 0001-4273 | ||||||||
Official Date: | 1 October 2017 | ||||||||
Dates: |
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Volume: | 60 | ||||||||
Number: | 5 | ||||||||
Page Range: | pp. 1882-1914 | ||||||||
DOI: | 10.5465/amj.2015.0295 | ||||||||
Status: | Peer Reviewed | ||||||||
Publication Status: | Published | ||||||||
Access rights to Published version: | Restricted or Subscription Access | ||||||||
Date of first compliant deposit: | 3 November 2017 | ||||||||
Date of first compliant Open Access: | 1 August 2018 | ||||||||
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