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The power of PowerPoint : a visual perspective on meaning making in strategy
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Knight, E., Paroutis, Sotirios and Heracleous, Loizos Th. (2018) The power of PowerPoint : a visual perspective on meaning making in strategy. Strategic Management Journal, 39 (3). pp. 894-921. doi:10.1002/smj.2727 ISSN 0143-2095.
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Official URL: http://doi.org/10.1002/smj.2727
Abstract
Research Summary: Relying on ethnographic data from two consulting engagements, we find that strategists use three visual mechanisms (depiction, juxtaposition, and salience) to create PowerPoint slides. These visual mechanisms prompt meaning-making through the conversations they stimulate, creating strategic visibility. As participants react to visuals, they enact revised interpretations of the strategy, reflecting strategic resonance. Based on the interactions among these three subprocesses (visual mechanisms, strategic visibility, and strategic resonance), we develop a process model for how visuals influence meaning making in strategy engagements. We contribute to existing strategy practice and process studies by explaining how visuals help broker divergent interpretations of a strategy and give rise to new understandings, especially when issues are politically sensitive or analytically complex.
| Item Type: | Journal Article | ||||||||
|---|---|---|---|---|---|---|---|---|---|
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management H Social Sciences > HF Commerce P Language and Literature > P Philology. Linguistics |
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| Divisions: | Faculty of Social Sciences > Warwick Business School | ||||||||
| Library of Congress Subject Headings (LCSH): | Strategic planning , Strategic planning--Methodology, Visual communication, Semiotics, Visual perception, Business presentations --Graphic methods--Computer programs. , Presentation graphics software, Business communication | ||||||||
| Journal or Publication Title: | Strategic Management Journal | ||||||||
| Publisher: | John Wiley & Sons Ltd. | ||||||||
| ISSN: | 0143-2095 | ||||||||
| Official Date: | March 2018 | ||||||||
| Dates: |
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| Volume: | 39 | ||||||||
| Number: | 3 | ||||||||
| Page Range: | pp. 894-921 | ||||||||
| DOI: | 10.1002/smj.2727 | ||||||||
| Status: | Peer Reviewed | ||||||||
| Publication Status: | Published | ||||||||
| Access rights to Published version: | Open Access (Creative Commons) | ||||||||
| Date of first compliant deposit: | 13 November 2017 | ||||||||
| Date of first compliant Open Access: | 7 March 2018 |
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