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Membership categorisation and antagonistic Twitter formulations

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Housley, William, Webb, Helena, Edwards, Adam, Procter, Rob and Jirotka, Marina (2017) Membership categorisation and antagonistic Twitter formulations. Discourse & Communication, 11 (6). pp. 567-590. doi:10.1177/1750481317726932

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Official URL: http://doi.org/10.1177/1750481317726932

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Abstract

During the course of this article, we examine the use of membership categorisation practices by a high-profile celebrity public social media account that has been understood to generate interest, attention and controversy across the UK (and wider European) media ecology. We utilise a data set of harvested tweets gathered from a high-profile public ‘celebrity antagonist’ in order to systematically identify types of antagonistic formulation that have generated different levels of interest within the social media community and beyond. Drawing from classic ethnomethodological studies of banner headlines and other means of generating public interest and ‘making sense’, we respecify high-profile antagonistic tweets as category formulations that exhibit particular and regular membership category features that are reflexively bound to potential antagonistic readings, interest and controversy. In conclusion, we consider how such formulations may be understood to represent resources that constitute ignition points within antagonistic flows of communication and information that can be metaphorically understood as ‘digital wildfires’.

Item Type: Journal Article
Subjects: H Social Sciences > HM Sociology
P Language and Literature > P Philology. Linguistics
Divisions: Faculty of Science, Engineering and Medicine > Science > Computer Science
Library of Congress Subject Headings (LCSH): Social media, Twitter (Firm), Discourse analysis
Journal or Publication Title: Discourse & Communication
Publisher: Sage Publications Ltd.
ISSN: 1750-4813
Official Date: 1 December 2017
Dates:
DateEvent
1 December 2017Published
1 September 2017Available
21 September 2017Accepted
Volume: 11
Number: 6
Page Range: pp. 567-590
DOI: 10.1177/1750481317726932
Status: Peer Reviewed
Publication Status: Published
Access rights to Published version: Restricted or Subscription Access
Funder: Economic and Social Research Council (Great Britain) (ESRC)
RIOXX Funder/Project Grant:
Project/Grant IDRIOXX Funder NameFunder ID
ES/K008013/1 Economic and Social Research Councilhttp://dx.doi.org/10.13039/501100000269
ES/L013398/1Economic and Social Research Councilhttp://dx.doi.org/10.13039/501100000269
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