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Multialternative decision by sampling : a model of decision making constrained by process data

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Noguchi, Takao and Stewart, Neil (2018) Multialternative decision by sampling : a model of decision making constrained by process data. Psychological Review, 125 (4). pp. 512-544. doi:10.1037/rev0000102 ISSN 1939-1471.

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Official URL: https://doi.org/10.1037/rev0000102

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Abstract

Sequential sampling of evidence, or evidence accumulation, has been implemented in a variety of models to explain a range of multialternative choice phenomena. But the existing models do not agree on what, exactly, the evidence is that is accumulated. They also do not agree on how this evidence is accumulated. In this article, we use findings from process-tracing studies to constrain the evidence accumulation process. With these constraints, we extend the decision by sampling model and propose the multialternative decision by sampling (MDbS) model. In MDbS, the evidence accumulated is outcomes of pairwise ordinal comparisons between attribute values. MDbS provides a quantitative account of the attraction, compromise, and similarity effects equal to that of other models, and captures a wider range of empirical phenomena than other models.

Item Type: Journal Article
Subjects: B Philosophy. Psychology. Religion > BF Psychology
Divisions: Faculty of Social Sciences > Warwick Business School
Library of Congress Subject Headings (LCSH): Decision making -- Psychological aspects -- Mathematical models
Journal or Publication Title: Psychological Review
Publisher: American Psychological Association
ISSN: 1939-1471
Official Date: July 2018
Dates:
DateEvent
July 2018Published
9 January 2018Accepted
Volume: 125
Number: 4
Page Range: pp. 512-544
DOI: 10.1037/rev0000102
Status: Peer Reviewed
Publication Status: Published
Access rights to Published version: Open Access (Creative Commons)
Date of first compliant deposit: 12 January 2018
Date of first compliant Open Access: 5 July 2018
RIOXX Funder/Project Grant:
Project/Grant IDRIOXX Funder NameFunder ID
ES/K002201/1[ESRC] Economic and Social Research Councilhttp://dx.doi.org/10.13039/501100000269
ES/K004948/1[ESRC] Economic and Social Research Councilhttp://dx.doi.org/10.13039/501100000269
ES/N018192/1[ESRC] Economic and Social Research Councilhttp://dx.doi.org/10.13039/501100000269
RP2012-V-022Leverhulme Trusthttp://dx.doi.org/10.13039/501100000275

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