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Uncovering the role of cross-border strategic alliances and expertise decision centralization in enhancing product-service innovation in MMNEs
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Vendrell-Herrero , Ferran, Gomes, Emanuel, Bustinza, Oscar and Mellahi, Kamel (2018) Uncovering the role of cross-border strategic alliances and expertise decision centralization in enhancing product-service innovation in MMNEs. International Business Review, 27 (4). pp. 814-825. doi:10.1016/j.ibusrev.2018.01.005 ISSN 0969-5931.
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Official URL: https://doi.org/10.1016/j.ibusrev.2018.01.005
Abstract
Research is needed on effective servitization by multinational enterprises. This study examines whether Manufacturing Multinational Enterprises (MMNEs) can obtain better servitization outcomes by partnering with Knowledge Intensive Business Service (KIBS) firms and or by internationalizing their service function. In addition, the paper analyses the centralization of management decisions of human resources as an organizational mechanism to overcome coordination failure between product and service units. Our primary research data contain survey responses from 285 MMNEs collected in cooperation with an industry partner. Results show that cross-border strategic alliances and expertise decision centralization are critical to enhance product-service innovation.
Item Type: | Journal Article | ||||||||
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Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management | ||||||||
Divisions: | Faculty of Social Sciences > Warwick Business School | ||||||||
Library of Congress Subject Headings (LCSH): | International business enterprises, Manufacturing industries -- Customer services, Knowledge management, Partnership, Personnel management | ||||||||
Journal or Publication Title: | International Business Review | ||||||||
Publisher: | Elsevier | ||||||||
ISSN: | 0969-5931 | ||||||||
Official Date: | August 2018 | ||||||||
Dates: |
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Volume: | 27 | ||||||||
Number: | 4 | ||||||||
Page Range: | pp. 814-825 | ||||||||
DOI: | 10.1016/j.ibusrev.2018.01.005 | ||||||||
Status: | Peer Reviewed | ||||||||
Publication Status: | Published | ||||||||
Access rights to Published version: | Restricted or Subscription Access | ||||||||
Date of first compliant deposit: | 19 January 2018 | ||||||||
Date of first compliant Open Access: | 1 February 2019 |
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