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The double-edged sword of purpose-driven behavior in sustainable venturing

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Muñoz, Pablo, Cacciotti, Gabriella and Cohen, Boyd (2018) The double-edged sword of purpose-driven behavior in sustainable venturing. Journal of Business Venturing, 33 (2). pp. 149-178. doi:10.1016/j.jbusvent.2017.12.005

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Official URL: http://dx.doi.org/10.1016/j.jbusvent.2017.12.005

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Abstract

This paper examines the relationship between purpose and purposeful organizing and how such arrangements influence the entrepreneurial journey as sustainable ventures move from idea to markets. We leverage an iterative multi-stage process-tracing design to understand the mechanisms whereby 14 different B Corp certified organizations embed purpose before, during and after the certification process. Our analyses reveal three types of venture paths for purpose-driven entrepreneurs, which are shaped by distinct imprinting sequences with three critical sensitive windows playing a pivotal role: the definition of scope of purpose, timing of purpose formalization through B Corp Certification and shifts in the source of feedback. Different imprinters occurring within the critical sensitive windows shape particular imprinting sequences triggering situations of both productive and counterproductive path development. Our results challenge the assumed linear relationship between purpose and purposeful organizing and more specifically the belief that seeking (purposeful) B Corp certification at firm foundation is necessarily productive for society and for the ventures themselves regardless of when the certification is achieved.

Item Type: Journal Article
Subjects: H Social Sciences > HD Industries. Land use. Labor
Divisions: Faculty of Social Sciences > Warwick Business School > Entrepreneurship, Innovation & Management
Faculty of Social Sciences > Warwick Business School
Library of Congress Subject Headings (LCSH): Social responsibility of business, Business enterprises
Journal or Publication Title: Journal of Business Venturing
Publisher: Elsevier BV
ISSN: 0883-9026
Official Date: 1 March 2018
Dates:
DateEvent
1 March 2018Published
23 December 2017Available
7 December 2017Accepted
Volume: 33
Number: 2
Page Range: pp. 149-178
DOI: 10.1016/j.jbusvent.2017.12.005
Status: Peer Reviewed
Publication Status: Published
Access rights to Published version: Restricted or Subscription Access

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