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Future research directions in demand management

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Currie, Christine S. M., Dokka, Trivikram, Harvey, John and Strauss, Arne (2018) Future research directions in demand management. Journal of Revenue and Pricing Management, 17 . pp. 459-462. doi:10.1057/s41272-018-0139-z

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Official URL: https://doi.org/10.1057/s41272-018-0139-z

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Abstract

Pricing and revenue management faces new research challenges against the background of new markets for trading of personal data, new regulations on data privacy, opportunities for personalised pricing, demand learning and many more emerging trends and developments. In order to explore these challenges, the British Engineering and Physical Sciences Research Council funded an interdisciplinary workshop to identify future research directions in demand management. The workshop (led by the authors Strauss and Currie) took place in September 2017 in London, and brought together 33 academics and practitioners in demand management and related disciplines, including law, computer science, digital marketing and operational research.

Item Type: Journal Article
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
H Social Sciences > HF Commerce
Divisions: Faculty of Social Sciences > Warwick Business School > Operational Research & Management Sciences
Faculty of Social Sciences > Warwick Business School
Library of Congress Subject Headings (LCSH): Demand (Economic theory) , Supply and demand, Revenue management , Pricing
Journal or Publication Title: Journal of Revenue and Pricing Management
Publisher: Palgrave Macmillan Ltd.
ISSN: 1476-6930
Official Date: 14 December 2018
Dates:
DateEvent
14 December 2018Published
15 February 2018Available
24 January 2018Accepted
Volume: 17
Page Range: pp. 459-462
DOI: 10.1057/s41272-018-0139-z
Status: Peer Reviewed
Publication Status: Published
Access rights to Published version: Restricted or Subscription Access
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