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Currie, Christine S. M., Dokka, Trivikram, Harvey, John and Strauss, Arne (2018) Future research directions in demand management. Journal of Revenue and Pricing Management, 17 . pp. 459-462. doi:10.1057/s41272-018-0139-z
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Official URL: https://doi.org/10.1057/s41272-018-0139-z
Abstract
Pricing and revenue management faces new research challenges against the background of new markets for trading of personal data, new regulations on data privacy, opportunities for personalised pricing, demand learning and many more emerging trends and developments. In order to explore these challenges, the British Engineering and Physical Sciences Research Council funded an interdisciplinary workshop to identify future research directions in demand management. The workshop (led by the authors Strauss and Currie) took place in September 2017 in London, and brought together 33 academics and practitioners in demand management and related disciplines, including law, computer science, digital marketing and operational research.
| Item Type: | Journal Article | ||||||||
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| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management H Social Sciences > HF Commerce |
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| Divisions: | Faculty of Social Sciences > Warwick Business School > Operational Research & Management Sciences Faculty of Social Sciences > Warwick Business School |
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| Library of Congress Subject Headings (LCSH): | Demand (Economic theory) , Supply and demand, Revenue management , Pricing | ||||||||
| Journal or Publication Title: | Journal of Revenue and Pricing Management | ||||||||
| Publisher: | Palgrave Macmillan Ltd. | ||||||||
| ISSN: | 1476-6930 | ||||||||
| Official Date: | 14 December 2018 | ||||||||
| Dates: |
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| Volume: | 17 | ||||||||
| Page Range: | pp. 459-462 | ||||||||
| DOI: | 10.1057/s41272-018-0139-z | ||||||||
| Status: | Peer Reviewed | ||||||||
| Publication Status: | Published | ||||||||
| Access rights to Published version: | Restricted or Subscription Access | ||||||||
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