The Library
Check It Out : University of Warwick Library launches the hottest session on campus
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University of Warwick. Library. Marketing Advisory Group (Including: Widdows, Katharine). (2011) Check It Out : University of Warwick Library launches the hottest session on campus. [Coventry]: University of Warwick Library.
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PDF
WRAP_Widdows_0583777-lb-091211-university_of_warwick_submission_pprg_marketing_exellence_awards_2011.pdf - Published Version - Requires a PDF viewer. Download (1131Kb) |
Official URL: http://www.cilip.org.uk/get-involved/special-inter...
Abstract
The University of Warwick Library mission is: “Connecting you with information, support and your community.”
To help connect our new students as quickly and effectively as possible with information, support and their community the Library - through its induction planning – offers generic induction sessions (alongside subject-focused information) in weeks 0-3 of each new academic year.
This in turn supports the University’s key strategic priorities to ensure students receive a “high quality and distinctive student experience.”
For the last two years the Library has been running ‘Check it Out’ induction programmes. This submission describes the 2010/11 induction programme and how an increased focus on marketing led to a 717% increase in take up of the programme and increased recognition, understanding and engagement with the Library and the Library brand.
Item Type: | Report | ||||
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Subjects: | Z Bibliography. Library Science. Information Resources > Z719 Libraries (General) | ||||
Divisions: | Administration > Information and Digital Group > Library | ||||
Library of Congress Subject Headings (LCSH): | University of Warwick. Library, Library orientation for college students -- England -- Coventry | ||||
Publisher: | University of Warwick Library | ||||
Place of Publication: | [Coventry] | ||||
Official Date: | July 2011 | ||||
Dates: |
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Number of Pages: | 25 | ||||
Status: | Not Peer Reviewed | ||||
Publication Status: | Published | ||||
Access rights to Published version: | Open Access (Creative Commons) | ||||
Description: | PPRG Marketing Excellence Awards Submission |
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Date of first compliant deposit: | 1 August 2016 | ||||
Date of first compliant Open Access: | 1 August 2016 |
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