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The interplay between psychographic and socio-demographic factors on consumers' attitudes towards private label brands
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Shukla, P., Banerjee, Madhumita and Adidam, Phani Tej (2011) The interplay between psychographic and socio-demographic factors on consumers' attitudes towards private label brands. In: 2011 Summer Marketing Educators’ Conference , San Francisco, USA, 4-7 Aug 2011. Published in: Proceedings of the 2011 Summer Marketing Educators’ Conference
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Official URL: http://www.marketingpower.com/Calendar/Pages/Summe...
Item Type: | Conference Item (UNSPECIFIED) | ||||
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Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management | ||||
Divisions: | Faculty of Social Sciences > Warwick Business School > Marketing & Strategic Management Faculty of Social Sciences > Warwick Business School |
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Journal or Publication Title: | Proceedings of the 2011 Summer Marketing Educators’ Conference | ||||
Publisher: | American Marketing Association | ||||
Official Date: | 2011 | ||||
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Status: | Not Peer Reviewed | ||||
Publication Status: | Published | ||||
Access rights to Published version: | Restricted or Subscription Access | ||||
Title of Event: | 2011 Summer Marketing Educators’ Conference | ||||
Type of Event: | Conference | ||||
Location of Event: | San Francisco, USA | ||||
Date(s) of Event: | 4-7 Aug 2011 |
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