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Overview of strategic sales and sales management
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Cravens, David W., Le Meunier-FitzHugh, Kenneth and Piercy, Nigel F. (2011) Overview of strategic sales and sales management. In: The Oxford Handbook of Strategic Sales and Sales Management. Oxford Handbooks in Business and Management, Vol.1 (Chapter 1). Oxford: Oxford University Press, pp. 1-18. ISBN 978-0-1995-6945-8
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Official URL: http://dx.doi.org/10.1093/oxfordhb/9780199569458.0...
Item Type: | Book Item | ||||
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Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management | ||||
Divisions: | Faculty of Social Sciences > Warwick Business School > Marketing & Strategic Management Faculty of Social Sciences > Warwick Business School |
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Series Name: | Oxford Handbooks in Business and Management | ||||
Publisher: | Oxford University Press | ||||
Place of Publication: | Oxford | ||||
ISBN: | 978-0-1995-6945-8 | ||||
Book Title: | The Oxford Handbook of Strategic Sales and Sales Management | ||||
Official Date: | 2011 | ||||
Dates: |
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Volume: | Vol.1 | ||||
Number: | Chapter 1 | ||||
Number of Pages: | 19 | ||||
Page Range: | pp. 1-18 | ||||
DOI: | 10.1093/oxfordhb/9780199569458.001.0001 | ||||
Status: | Peer Reviewed | ||||
Publication Status: | Published | ||||
Access rights to Published version: | Restricted or Subscription Access |
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