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How do consumers perceive value and price: understanding value-based pricing
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Ng, Irene C. L. (2009) How do consumers perceive value and price: understanding value-based pricing. [Online]. (http://hstalks.com/lib.php?t=HST93.2224_1_3&c=250). London, U.K.: Henry Stewart Talks.
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Official URL: http://hstalks.com/lib.php?t=HST93.2224_1_3&c=250
Abstract
How consumers perceive value and price - How companies should go about pricing based on value - The Expected Net Value (ENV) framework - Value proposition and value co-creation - The buyer decision process - Competition: its influence on the ENV - Trading off benefits and outlays - Innovation in reducing expected outlays - Reducing Pareto loss
Item Type: | Digital Scholarly Resource | ||||
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Subjects: | H Social Sciences > HB Economic Theory H Social Sciences > HF Commerce |
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Divisions: | Faculty of Science, Engineering and Medicine > Engineering > WMG (Formerly the Warwick Manufacturing Group) | ||||
Publisher: | Henry Stewart Talks | ||||
Place of Publication: | London, U.K. | ||||
Official Date: | November 2009 | ||||
Dates: |
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Publication Status: | Published | ||||
Media of Output (format): | Online Video Seminar | ||||
Access rights to Published version: | Restricted or Subscription Access |
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