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Ronayne, David (2015) Price comparison websites. Working Paper. Coventry: University of Warwick. Department of Economics. Warwick economics research papers series (WERPS) (Number 1056 (version 4)). (Unpublished)
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Official URL: http://www2.warwick.ac.uk/fac/soc/economics/resear...
Abstract
The large and growing industry of price comparison websites (PCWs) or ‘web aggregators’ is poised to benefit consumers by increasing competitive pricing pressure on firms by acquainting shoppers with more prices. However, these sites also charge firms for sales, which feeds back to raise prices. I investigate the impact of introducing PCWs to a market for a homogeneous good. I find that introducing a single PCW increases prices for all consumers, both shoppers and non-shoppers. More generally, in the most profitable equilibrium for competing PCWs, prices tend to rise with the number of PCWs. (JEL: L11, L86, D43)
Item Type: | Working or Discussion Paper (Working Paper) | ||||||||||
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Subjects: | H Social Sciences > HB Economic Theory | ||||||||||
Divisions: | Faculty of Social Sciences > Economics | ||||||||||
Library of Congress Subject Headings (LCSH): | Prices, Internet marketing | ||||||||||
Series Name: | Warwick economics research papers series (WERPS) | ||||||||||
Publisher: | University of Warwick. Department of Economics | ||||||||||
Place of Publication: | Coventry | ||||||||||
ISSN: | 2059-4283 | ||||||||||
Official Date: | October 2015 | ||||||||||
Dates: |
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Number: | Number 1056 (version 4) | ||||||||||
Number of Pages: | 46 | ||||||||||
Institution: | University of Warwick | ||||||||||
Status: | Not Peer Reviewed | ||||||||||
Publication Status: | Unpublished | ||||||||||
Access rights to Published version: | Open Access (Creative Commons) | ||||||||||
Date of first compliant deposit: | 7 April 2020 | ||||||||||
Date of first compliant Open Access: | 7 April 2020 |
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