Number of items: 2.
Dibb, Sally, Simkin, Lyndon and Wilson, David C. (David Charles), 1951-.
(2008)
Diagnosing and treating operational and implementation barriers in synoptic marketing planning.
Industrial Marketing Management, Vol.37
(No.5).
pp. 539-553.
ISSN 0019-8501
Dibb, Sally and Simkin, Lyndon.
(1994)
Implementation problems in industrial market-segmentation.
Industrial Marketing Management, 23
(1).
pp. 55-63.
ISSN 0019-8501
This list was generated on Thu May 23 04:00:09 2013 BST.
