Number of items: 2.
Journal Article
Dibb, Sally, Simkin, Lyndon and Wilson, David C.
(2008)
Diagnosing and treating operational and implementation barriers in synoptic marketing planning.
Industrial Marketing Management, Volume 37
(Number 5).
pp. 539-553.
doi:10.1016/j.indmarman.2007.08.002
ISSN 0019-8501.
Dibb, Sally and Simkin, Lyndon
(1994)
Implementation problems in industrial market-segmentation.
Industrial Marketing Management, 23
(1).
pp. 55-63.
doi:10.1016/0019-8501(94)90027-2
ISSN 0019-8501.
This list was generated on Thu Apr 25 04:59:35 2024 BST.