Ghazali , Ezlika , Arnott, David C. and Mutum, Dilip S.
Conceptualizing and measuring online switching costs.
In: 2010 European Conference of the Association for Consumer Research, Royal Holloway, University of London, 30 Jun - 3 Jul 2010. Published in: E - European Advances in Consumer Research, Volume 9
Mutum, Dilip S. and Wang, Qing
Consumer Generated Advertising in Blogs.
In: Eastin, M.S. and Daugherty, T. and Burns, N., (eds.)
Handbook of Research on Digital Media and Advertising.
Hershey, PA: IGI Global, pp. 248-261.
This list was generated on Fri Nov 21 02:37:41 2014 GMT.