Nguyen, Bang and Mutum, Dilip S.. (2012) Customer relationship management : advances, dark sides, exploitation and unfairness. International Journal of Electronic Customer Relationship Management, Vol.6 (No.1). pp. 1-19. ISSN 1750-0664

Nguyen, Bang and Mutum, Dilip S.. (2012) A review of customer relationship management : successes, advances, pitfalls and futures. Business Process Management Journal, Vol.18 (No.3). pp. 400-419. ISSN 1463-7154

Mutum, Dilip S. (2011) Perceived interactivity, attitudes and avoidance of sponsored posts : a theoretical and empirical investigation of blog readers. PhD thesis, University of Warwick.

Ghazali, E., Arnott, David C. and Mutum, Dilip S. (2010) Conceptualizing and measuring online switching costs. In: 2010 European Conference of the Association for Consumer Research, Royal Holloway, University of London, 30th June - 3rd July, 2010. Published in: Proceedings of the 2010 European Conference of the Association for Consumer Research (In Press)

Mutum, Dilip S. and Wang, Qing (2010) Consumer Generated Advertising in Blogs. In: Eastin, M.S. and Daugherty, T. and Burns, N., (eds.) Handbook of Research on Digital Media and Advertising. Hershey, PA: IGI Global, pp. 248-261. ISBN 978-1-6056-6792-8