Ghazali, E., Arnott, David C. and Mutum, Dilip S.
Conceptualizing and measuring online switching costs.
In: 2010 European Conference of the Association for Consumer Research, Royal Holloway, University of London, 30th June - 3rd July, 2010. Published in: Proceedings of the 2010 European Conference of the Association for Consumer Research
Mutum, Dilip S. and Wang, Qing
Consumer Generated Advertising in Blogs.
In: Eastin, M.S. and Daugherty, T. and Burns, N., (eds.)
Handbook of Research on Digital Media and Advertising.
Hershey, PA: IGI Global, pp. 248-261.
This list was generated on Sun May 19 01:47:18 2013 BST.