Number of items: 1.
Conference Item
Ghazali , Ezlika , Arnott, David and Mutum, Dilip S.
(2011)
Conceptualizing and measuring online switching costs.
In: 2010 European Conference of the Association for Consumer Research, Royal Holloway, University of London, 30 Jun - 3 Jul 2010. Published in: E - European Advances in Consumer Research, Volume 9
pp. 151-157.
This list was generated on Fri Apr 19 01:49:26 2024 BST.