2013

Velikanov, Ivan, Macintyre, Mairi and Angelis, Jannis (2013) Reconfiguring the product-service mix : servitisation strategies in medical devices. In: The Spring Servitization Conference, Aston University, UK, 12-14 May 2013 (Unpublished)

Velikanov, Ivan, Macintyre, Mairi and Angelis, Jannis (2013) Service strategy transition : product and service offerings in medical devices. Working Paper. Coventry: Warwick Manufacturing Group. WMG Service Systems Research Group Working Paper Series (Number 04/13).