Number of items: 4.
2015
Antonetti, Paolo, Baines, Paul and Walker, Lorna
(2015)
From elicitation to consumption : assessing the longitudinal effectiveness of negative emotional appeals in social marketing.
Journal of Marketing Management, 31
(9-10).
pp. 1-30.
doi:10.1080/0267257X.2015.1031266
2014
Antonetti, Paolo and Maklan, Stan
(2014)
An extended model of moral outrage at corporate social irresponsibility.
Journal of Business Ethics
.
doi:10.1007/s10551-014-2487-y
Antonetti, Paolo and Maklan, Stan
(2014)
Exploring postconsumption guilt and pride in the context of sustainability.
Psychology & Marketing, Volume 31
(Number 9).
pp. 717-735.
doi:10.1002/mar.20730
Antonetti, Paolo and Maklan, Stan
(2014)
Feelings that make a difference : how guilt and pride convince consumers of the effectiveness of sustainable consumption choices.
Journal of Business Ethics, Volume 124
(Number 1).
pp. 117-134.
doi:10.1007/s10551-013-1841-9
This list was generated on Mon Jan 25 14:40:17 2021 GMT.