2015

Antonetti, Paolo, Baines, Paul and Walker, Lorna. (2015) From elicitation to consumption : assessing the longitudinal effectiveness of negative emotional appeals in social marketing. Journal of Marketing Management, 31 (9-10). pp. 1-30. ISSN 0267-257X

2014

Antonetti, Paolo and Maklan, Stan. (2014) An extended model of moral outrage at corporate social irresponsibility. Journal of Business Ethics . ISSN 0167-4544

Antonetti, Paolo and Maklan, Stan. (2014) Exploring postconsumption guilt and pride in the context of sustainability. Psychology & Marketing, Volume 31 (Number 9). pp. 717-735. ISSN 0742-6046

Antonetti, Paolo and Maklan, Stan. (2014) Feelings that make a difference : how guilt and pride convince consumers of the effectiveness of sustainable consumption choices. Journal of Business Ethics, Volume 124 (Number 1). pp. 117-134. ISSN 0167-4544