Number of items: 3.
Yannopoulou, Natalia and Elliott, Richard
(2009)
The role of "interpretive communities" in the interpretation of "open text" advertisements.
In: 36th Annual Conference of the Association for Consumer Research, San Francisco, CA, October 23-26, 2008. Published in: Advances in Consumer Research, Vol.36
pp. 860-862.
ISBN 978-0-915552-63-4.
ISSN 0098-9258.
Yannopoulou, Natalia and Elliott, Richard H.
(2008)
Open versus closed advertising texts and interpretive communities.
International Journal of Advertising, Vol.27
(No.1).
pp. 9-36.
ISSN 0265-0487.
Elliott, Richard and Yannopoulou, Natalia
(2007)
The nature of trust in brands : a psychosocial model.
European Journal of Marketing, Volume 41
(Number 9-10).
pp. 988-998.
doi:10.1108/03090560710773309
ISSN 0309-0566.
This list was generated on Tue Mar 28 18:29:28 2023 BST.