Skip to content Skip to navigation
University of Warwick
  • Study
  • |
  • Research
  • |
  • Business
  • |
  • Alumni
  • |
  • News
  • |
  • About

University of Warwick
Publications service & WRAP

Highlight your research

  • WRAP
    • Home
    • Search WRAP
    • Browse by Warwick Author
    • Browse WRAP by Year
    • Browse WRAP by Subject
    • Browse WRAP by Department
    • Browse WRAP by Funder
    • Browse Theses by Department
  • Publications Service
    • Home
    • Search Publications Service
    • Browse by Warwick Author
    • Browse Publications service by Year
    • Browse Publications service by Subject
    • Browse Publications service by Department
    • Browse Publications service by Funder
  • Help & Advice
University of Warwick

The Library

  • Login
  • Admin

Browse by Warwick Author

Up a level
Export as [feed] Atom [feed] RSS 1.0 [feed] RSS 2.0
Group by: Official Date | Item Type | Funder | No Grouping
Number of items: 3.

Yannopoulou, Natalia and Elliott, Richard (2009) The role of "interpretive communities" in the interpretation of "open text" advertisements. In: 36th Annual Conference of the Association for Consumer Research, San Francisco, CA, October 23-26, 2008. Published in: Advances in Consumer Research, Vol.36 pp. 860-862. ISBN 978-0-915552-63-4. ISSN 0098-9258.

Yannopoulou, Natalia and Elliott, Richard H. (2008) Open versus closed advertising texts and interpretive communities. International Journal of Advertising, Vol.27 (No.1). pp. 9-36. ISSN 0265-0487.

Elliott, Richard and Yannopoulou, Natalia (2007) The nature of trust in brands : a psychosocial model. European Journal of Marketing, Volume 41 (Number 9-10). pp. 988-998. doi:10.1108/03090560710773309 ISSN 0309-0566.

This list was generated on Tue Mar 28 18:29:28 2023 BST.
twitter

Email us: wrap@warwick.ac.uk
Contact Details
About Us