Yannopoulou, Natalia and Elliott, Richard
The role of "interpretive communities" in the interpretation of "open text" advertisements.
In: 36th Annual Conference of the Association for Consumer Research, San Francisco, CA, October 23-26, 2008. Published in: Advances in Consumer Research, Vol.36
Yannopoulou, Natalia and Elliott, Richard H..
Open versus closed advertising texts and interpretive communities.
International Journal of Advertising, Vol.27
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