Yannopoulou, Natalia and Elliott, Richard (2009) The role of "interpretive communities" in the interpretation of "open text" advertisements. In: 36th Annual Conference of the Association for Consumer Research, San Francisco, CA, October 23-26, 2008. Published in: Advances in Consumer Research, Vol.36 pp. 860-862.

Yannopoulou, Natalia and Elliott, Richard H.. (2008) Open versus closed advertising texts and interpretive communities. International Journal of Advertising, Vol.27 (No.1). pp. 9-36. ISSN 0265-0487