Yannopoulou, Natalia and Elliott, Richard
The role of "interpretive communities" in the interpretation of "open text" advertisements.
In: 36th Annual Conference of the Association for Consumer Research, San Francisco, CA, October 23-26, 2008. Published in: Advances in Consumer Research, Vol.36
Yannopoulou, Natalia and Elliott, Richard H..
Open versus closed advertising texts and interpretive communities.
International Journal of Advertising, Vol.27
Elliott, Richard and Yannopoulou, Natalia.
The nature of trust in brands : a psychosocial model.
European Journal of Marketing, Volume 41
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