2023

Ahmadi, Iman (2023) Face/Off : the adverse effects of increased competition. Quantitative Marketing and Economics . ISSN 1570-7156. (In Press)

2022

Ahmadi, Iman, Habel, Johannes, Jia, Miaolei (Liam) and Wei, Sarah (2022) Consumer stockpiling under the impact of a global disaster : the evolution of affective and cognitive motives. Journal of Business Research, 142 . pp. 56-71. doi:10.1016/j.jbusres.2021.12.042 ISSN 0148-2963.

Ahmadi, Iman, Waltenrath, Adrian and Janze, Christian (2022) Congruency and users’ sharing on social media platforms : a novel approach for analyzing content. Journal of Advertising . doi:10.1080/00913367.2022.2055683 ISSN 0091-3367. (In Press)

2021

Ahmadi, Iman, Habel, Johannes, Jia, Miaolei (Liam), Lee, Nick and Wei, Sarah (2021) Consumer stockpiling across cultures during the COVID-19 pandemic. Journal Of International Marketing . doi:10.1177/1069031X211037590 ISSN 1069-031X.

2017

Ahmadi, Iman, Skiera, Bernd, Lambrecht, Anja and Heubrandner, Florian (2017) Time preferences and the pricing of complementary durables and consumables. International Journal of Research in Marketing, 34 (4). pp. 813-828. doi:10.1016/j.ijresmar.2017.08.005 ISSN 0167-8116.