Number of items: 4.
McCabe, James, Stern, Philip and Dacko, Scott G.
(2013)
Purposeful empiricism: how stochastic modeling informs industrial marketing research.
Industrial Marketing Management, Volume 42
(Number 3).
pp. 421-432.
doi:10.1016/j.indmarman.2013.02.011
ISSN 0019-8501.
McCabe, James, Stern, Philip and Dacko, Scott G.
(2012)
The power of before and after : how the Dirichlet can analyze the sales impact of a promotional activity.
Journal of Advertising Research, 52
(2).
pp. 214-224.
ISSN 1740-1909.
McCabe, Jim and Stern, Philip
(2009)
Stochastic modelling and industrial networks-complementary views of organisational buyer behavior.
Journal of the Academy of Marketing Science, Vol.37
(No.2).
pp. 204-214.
doi:10.1007/s11747-008-0088-y
ISSN 0092-0703.
Janakiraman, Ramkumar, Dutta, Shantanu, Sismeiro, Catarina and Stern, Philip
(2008)
Physicians' persistence and its implications for their response to promotion of prescription drugs.
Management Science, Vol.54
(No.6).
pp. 1080-1093.
doi:10.1287/mnsc.1070.0799
ISSN 0025-1909.
This list was generated on Thu Mar 28 23:37:01 2024 GMT.