McCabe, James, Stern, Philip and Dacko, Scott G..
Purposeful empiricism: how stochastic modeling informs industrial marketing research.
Industrial Marketing Management, Volume 42
McCabe, James, Stern, Philip and Dacko, Scott.
The power of before and after : how the Dirichlet can analyze the sales impact of a promotional activity.
Journal of Advertising Research, 52
McCabe, Jim and Stern, Philip.
Stochastic modelling and industrial networks-complementary views of organisational buyer behavior.
Journal of the Academy of Marketing Science, Vol.37
Janakiraman, Ramkumar, Dutta, Shantanu, Sismeiro, Catarina and Stern, Philip.
Physicians' persistence and its implications for their response to promotion of prescription drugs.
Management Science, Vol.54
Email us: firstname.lastname@example.org