McCabe, James, Ph.D., Stern, Philip, 1954- and Dacko, Scott G..
Purposeful empiricism: how stochastic modeling informs industrial marketing research.
Industrial Marketing Management, Volume 42
McCabe, James, Stern, Philip and Dacko, Scott.
The power of before and after : how the Dirichlet can analyze the sales impact of a promotional activity.
Journal of Advertising Research, 52
McCabe, Jim and Stern, Philip.
Stochastic modelling and industrial networks-complementary views of organisational buyer behavior.
Journal of the Academy of Marketing Science, Vol.37
Janakiraman, Ramkumar, Dutta, Shantanu, Sismeiro, Catarina and Stern, Philip, 1954-.
Physicians' persistence and its implications for their response to promotion of prescription drugs.
Management Science, Vol.54
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