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Number of items: 4.

McCabe, James, Stern, Philip, 1954- and Dacko, Scott G.. (2013) Purposeful empiricism : how stochastic modeling informs industrial marketing research. Industrial Marketing Management . ISSN 0019-8501 (In Press)

McCabe, James, Stern, Philip and Dacko, Scott. (2012) The power of before and after : how the Dirichlet can analyze the sales impact of a promotional activity. Journal of Advertising Research, 52 (2). pp. 214-224. ISSN 1740-1909

McCabe, Jim and Stern, Philip. (2009) Stochastic modelling and industrial networks-complementary views of organisational buyer behavior. Journal of the Academy of Marketing Science, Vol.37 (No.2). pp. 204-214. ISSN 0092-0703

Janakiraman, Ramkumar, Dutta, Shantanu, Sismeiro, Catarina and Stern, Philip, 1954-. (2008) Physicians' persistence and its implications for their response to promotion of prescription drugs. Management Science, Vol.54 (No.6). pp. 1080-1093. ISSN 0025-1909

This list was generated on Fri May 24 09:55:50 2013 BST.
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