Number of items: 4.
McCabe, James, Stern, Philip, 1954- and Dacko, Scott G..
(2013)
Purposeful empiricism : how stochastic modeling informs industrial marketing research.
Industrial Marketing Management
.
ISSN 0019-8501
(In Press)
McCabe, James, Stern, Philip and Dacko, Scott.
(2012)
The power of before and after : how the Dirichlet can analyze the sales impact of a promotional activity.
Journal of Advertising Research, 52
(2).
pp. 214-224.
ISSN 1740-1909
McCabe, Jim and Stern, Philip.
(2009)
Stochastic modelling and industrial networks-complementary views of organisational buyer behavior.
Journal of the Academy of Marketing Science, Vol.37
(No.2).
pp. 204-214.
ISSN 0092-0703
Janakiraman, Ramkumar, Dutta, Shantanu, Sismeiro, Catarina and Stern, Philip, 1954-.
(2008)
Physicians' persistence and its implications for their response to promotion of prescription drugs.
Management Science, Vol.54
(No.6).
pp. 1080-1093.
ISSN 0025-1909
This list was generated on Fri May 24 09:55:50 2013 BST.