2022

Kassemeier, Roland, Alavi, Sascha, Habel, Johannes and Schmitz, Christian (2022) Customer-oriented salespeople's value creation and claiming in price negotiations. Journal of the Academy of Marketing Science . doi:10.1007/s11747-022-00846-x (In Press)

Kassemeier, Roland, Alavi, Sascha, Habel, Johannes and Schmitz, Christian (2022) Customer-oriented salespeople’s value creation and claiming in price negotiations. Journal of the Academy of Marketing Science . doi:10.1007/s11747-022-00846-x (In Press)

2021

Haumann, Till, Kassemeier, Roland and Wieseke, Jan (2021) Multilevel modeling. In: Homburg, C. and Klarmann, M. and Vomberg, A.E., (eds.) Handbook of Market Research. Cham: Springer, pp. 1-41. ISBN 9783319055428

Kassemeier, Roland, Haumann, Till and Güntürkün, Pascal (2021) Whether, when, and why functional company characteristics engender customer satisfaction and customer-company identification : the role of self-definitional needs. International Journal of Research in Marketing, 39 . doi:10.1016/j.ijresmar.2021.08.002 (In Press)

2020

Habel, Johannes, Kassemeier, Roland, Alavi, Sascha, Haaf, Philipp, Schmitz, Christian and Wieseke, Jan (2020) When do customers perceive customer centricity? The role of a firm’s and salespeople’s customer orientation. Journal of Personal Selling & Sales Management, 40 (1). pp. 25-42. doi:10.1080/08853134.2019.1631174