Number of items: 3.
2024
Meng, Lu (Monroe), Bie, Yongyue, Yang, Mengya and Wang, Yijie
(2024)
Watching it motivates me to become stronger : virtual influencers' impact on consumer self-improvement product preferences.
Journal of Business Research, 178
(114654).
doi:10.1016/j.jbusres.2024.114654
ISSN 0148-2963.
Meng, Lu Monroe, Fu, Tianhui, Duan, Shen, Wang, Yijie and Jiang, Yushi
(2024)
The overlapping effect : impact of product display on priceβquality judgments.
Marketing Letters, 35
(1).
pp. 107-128.
doi:10.1007/s11002-023-09684-5
ISSN 0923-0645.
2023
Wang, Phyllis Xue, Wang, Yijie and Jiang, Yuwei
(2023)
Gift or donation? increase the effectiveness of charitable solicitation through framing charitable giving as a gift.
Journal of Marketing Research, 87
(1).
pp. 133-147.
doi:10.1177/00222429221081506
ISSN 0022-2437.
This list was generated on Fri May 3 07:43:39 2024 BST.