Number of items: 5.
2023
Poorrezaei, Mojtaba, Pich, Christopher and Resnick, Sheilagh
(2023)
A framework to improve retail customer experience : a qualitative study exploring the customer journey.
Qualitative Market Research: An International Journal, 26
(5).
pp. 663-686.
doi:10.1108/QMR-07-2022-0120
ISSN 1352-2752.
Poorrezaei, Mojtaba, Pich, Christopher, Armannsdottir, Guja, Branco-Illodo, Ines and Harvey, John
(2023)
Exploring young voter engagement and journey mapping across political events.
International Journal of Market Research, 65
(5).
pp. 532-565.
doi:10.1177/14707853231151890
ISSN 1470-7853.
2022
Poorrezaei, Mojtaba
(2022)
To be a marketer or to do what marketers do? Using a mixed
methods approach to explore the aspiring marketer mind-set.
Journal of Vocational Behavior, 135
(103716).
doi:10.1016/j.jvb.2022.103716
2020
Harvey, John, Poorrezaei, Mojtaba, Woodall, Tony, Nica-Avram, Georgiana , Smith, Gavin, Ajiboye, Tolu, Kholodova, Karina and Zhu, Kai
(2020)
The Smart Home : how consumers craft new service networks by combining heterogeneous smart domestic products.
Journal of Service Research, 23
(4).
pp. 504-526.
doi:10.1177/1094670520929095
ISSN 1094-6705.
2018
Pich, Christopher, Harvey, John, Armannsdottir, Guja, Poorrezaei, Mojtaba, Branco-Illodo, Ines and Kincaid, Andrew
(2018)
Marketing Brexit : an exploratory study of young voter engagement in relation to the EU referendum.
International Journal of Market Research, 60
(6).
pp. 589-610.
doi:10.1177/1470785318793260
ISSN 1470-7853.
This list was generated on Mon Apr 29 05:06:28 2024 BST.