Hu, Yansong and McLoughlin, Damien. (2012) Managing quality and network effects in the high-tech market : the case of research and development tools in life science industry. International Journal of Innovation Management, Vol.16 (No.2). p. 1250009. ISSN 1363-9196

Hu, Yansong and McLoughlin, Damien. (2012) Creating new market for industrial services in nascent fields. Journal of Services Marketing, Vol.26 (No.5). pp. 322-331. ISSN 0887-6045

Hu, Yansong and Van den Bulte, Christophe (2012) Non-Monotonic Status Effects in New Product Adoption: Theory and Evidence of Middle-Status Anxiety and Middle-Status Conformity. Working Paper. Wharton, University of Pennsylvania..

Hu, Yansong and McLoughlin, Damien. (2011) Modifications and innovations to research solutions in the lab : a study on the post-adoptive usage behaviors of life scientists. Technovation, Vol.31 (No.10-11). pp. 539-553. ISSN 0166-4972

Hu, Yansong, McNamara, Niall P. and McLoughlin, Damien (2011) From Invention to Innovation: Technology Licensing by New Ventures in the Biopharmaceutical Industry. In: 2011 33rd Annual INFORMS Marketing Science Conference , Houston, TX, June 9-11 2011. Published in: Proceedings of the 2011 33rd Annual INFORMS Marketing Science Conference p. 76.

Hu, Yansong (2011) A Study on a Technology Innovation. In: 2011 AMA Winter Marketing Educators Conference, Austin, 18-20 Feb, 2011. Published in: Proceedings of the 2011 AMA Winter Marketing Educators Conference

Hu, Yansong and Van den Bulte, Christophe (2010) Social Networks, Status, and the Adoption of New Research Tools. In: 2010 INFORMS Marketing Science Conference. , Cologne, Germany, June 16-19, 2010. Published in: Proceedings of the 2010 INFORMS Marketing Science Conference

Hu, Yansong (2009) Mapping the application domains for innovation tools. In: Research Symposium on Marketing and Entrepreneurship 2009, Chicago, Illinois, 6-7 August, 2009. Published in: Proceedings of the Research Symposium on Marketing and Entrepreneurship 2009

Hu, Yansong (2009) Marketing in a networked world. In: PDMA - 32nd Annual International Conference 2008 Research Forum, Orlando, FL, October 2009. Published in: Proceedings of the PDMA - 32nd Annual International Conference 2008 Research Forum